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the Choose Happiness Movement

welcome

Happiness isn’t this elusive thing that magically or automatically becomes available at the end of a journey, the achievement of a goal, or the elimination of something undesirable. No person or place or thing is going to make you happy. Nothing makes you happy.

It’s your choice. Always.

our mission

To inspire and empower anyone to make the simple, profound choice to be happy — and to spread this message through fun and useful products.

try it now

How do you choose happiness? You use the voice in your head to tell the you that is experiencing life through your senses that everything is fine, and you say to yourself (in your head or out loud):

I choose happiness.

You might not believe it at first. You might need to repeat it, but it really is that simple. Don’t take our word for it — try it yourself. You may be surprised by what happens.

get involved

Want to go deeper? Here are a few ways to explore the movement and get involved.

when it’s hard

Even though you may have chosen happiness, it doesn’t always feel that way — and it doesn’t always stay. Life can be loud, uncertain, heavy. In those moments, it’s easy to forget happiness. But the choice you made isn’t gone. You can gently bring it back into focus. A quiet decision — your quiet decision:

I choose happiness.